Where would over-the-air TV or broadcasting be without commercials?
Where would Web sites like Google, Facebook, New York Times, or even
CNET be without advertisements? One word: nonexistent. Folks, raise
your hand if you like commercials or ads. Hmmm, I guess a room filled
with silence and no hands raised is a big "No"? The truth is no ads means no free content;
at the end of the day someone has to foot the bill to bring us this
content, and that someone is generally advertisers.
With mobile devices growing in numbers, naturally mobile consumption of
the Web is growing at an astounding rate. And if more
and more people are consuming content on the Web through their mobile
devices, you can bet that if you don't have advertising on your mobile
sites, your revenue model based on advertisements will be on the
decline and at a rapid pace. So what do you do when you're a social media
giant like Facebook?
In the latest blog post by CNET Executive Editor Molly Wood, "If Facebook
dies (and it might), its killer will be born mobile," she calls out
Facebook for failing to address its mobile site and says that if the company doesn't
come up with a plan to monetize the mobile aspect of its service, soon this
social-media empire is bound to crumble.
Read Molly's blog and tell us if you agree or disagree with her. Do
you think Facebook will die if it doesn't start monetizing its
mobile site? How do you like its mobile app, is it what you would
expect from a social-networking giant? Get on the soapbox and tell us